Ms. Tao Ouyang, managing director of ROCKWOOL Greater China, delivered a speech for distributor conference. She thanked all participants for their long-term trust and support to ROCKWOOL China. She showed the current operating conditions of ROCKWOOL, pointed out the opportunities and challenges faced by the company under the current situation of increasing uncertainty in the international and domestic economic environment, and further introduced the company's continued maintenance in the next phase. Also pointed out that ROCKWOOL China faces new market challenges and will continue to provide more competitive products and services to the local market, hoping to keep pace with the times and win the future with distributors.
Subsequently, Mr. Liwen Shen, Marketing Director of ROCKWOOL Greater China, introduced the current market environment and countermeasures, and showed overall ROCKWOOL product development, standard formulation, technical support, brand promotion and protection, digital management and customized services. And other market initiatives. ROCKWOOL China standards and technology expert Lewis Lv shared the current domestic building insulation policies and regulations. Product manager Steven Dong introduced in detail the development of ROCKWOOL stone wool in the application field of floating floor application and the development of new retail channels for the personal home decoration. Technical service manager Johnson Zhang shared ROCKWOOL technical service advantages and the focus of the next stage of technical support.
ROCKWOOL stone wool is a world leading manufacturer in stone wool industry, and ROCKWOOL brand is one of the company's core competitiveness. ROCKWOOL attaches great importance to brand protection, and strives to create a fair and competitive market environment to protect the legitimate rights and interests of ROCKWOOL and distributors. During the meeting, ROCKWOOL arranged an introduction link on combating infringements and brand protection, introduced various infringements discovered in recent years and corresponding countermeasures to distributors, and strengthened confidence of the distributors will also help enhance the ability to resist infringements and protect legitimate rights and interests.
Mr. Gordan Jiang, Operations Director of ROCKWOOL China, gave a detailed answer to the issues concerning the construction of the new plant in Guangfo Park of Qingyuan and the upgrading of the Yangzhou plant. New plant covers an area of approximately 65,400 square meters and fully complies with ROCKWOOL’s European standards, with an annual output of 50,000 tons of high-quality stone wool products. It is expected to be completed and put into production by the end of 2021. The upgrade and transformation of the production line of the Yangzhou plant has been included in the next stage of the work plan to enhance ROCKWOOL stone wool radiating capabilities in the East and North China markets.
The conference also invited outstanding distributors Anhui Fangrui, Chengdu Baisite and Zhengzhou Anzhu Company to share their successful experience. Starting from the company's own situation, the representatives introduced some of their own methods for deepening the local market, and also shared actual cases of project management and promotion. They also had a vision for the future enterprise development plan, which was highly recognized by the participating dealers.
Participants had a comprehensive exchange and communication in the two-day meeting, and conducted in-depth discussions on the opportunities and challenges in the current market. Facing the future, ROCKWOOL China and all its partners unanimously agree with the concept of advancing with the times and a win-win future, insisting on product and technological innovation, providing the best quality rock wool products for the Chinese market, and providing Chinese construction and industrial fields mature fire insulation products and system solutions reduce carbon footprint and promote the sustainable development of society.
