On October 28th,2020, ROCKWOOL China was invited to participate in the 4th National Decoration Industry Summit of Qijia.com, and Mr. Liwen Shen, Marketing Director of ROCKWOOL China, attended the summit. Previously, ROCKWOOL and Qijia.com formally signed an agreement, and ROCKWOOL indoor improvement solutions formally entered the Qijia.com platform. More decoration and construction service providers and owners can learn about and choose ROCKWOOL multifunction stone wool through this platform.
Qijia.com is the leader of the domestic Internet home improvement industry and the first in indoor improvement industry Internet home owner satisfaction. It aims to provide consumers with a one-stop service through design, decoration and construction, and purchase of building materials. Provide convenient and reliable options. ROCKWOOL leverages on the customer traffic and channel advantages of the Internet indoor improvement platform to provide more domestic consumers with high-quality fire-prevention and thermal insulation rock wool products.
ROCKWOOL multifunction stone wool is an inorganic thermal insulation material with a combustion grade of A. Its use in house is equivalent to adding a fire barrier. It does not burn itself and also helps prevent the spread of fire. ROCKWOOL multifunction stone wool has excellent thermal insulation performance, resists the intrusion of heat insulation in hot environment, maintains indoor temperature in cold environment, and reduces the energy consumption of heating or cooling system. In addition, the pore structure of stone wool material It can play the role of sound absorption and noise reduction, and help create the acoustic comfort of the home environment.
Mr. Liwen Shen pointed out in an interview with the media at the summit site: “Consumers are paying more and more attention to the comfort and safety of the home environment, including indoor temperature comfort, acoustic comfort, fire safety, and even air quality comfort and health. ROCKWOOL multifunction stone wool provides indoor improvement with such a building material that integrates thermal insulation, fire safety, sound insulation and noise reduction." ROCKWOOL multifunction stone wool can meet the more common partition wall, ceiling and floor applications in the home decoration field, and comprehensively solve the thermal insulation, energy-saving and comfort issues of personal home decoration applications.
ROCKWOOL, as the world’s leading manufacturer of stone wool products and a leader in the domestic stone wool industry, has been cultivating the domestic building insulation engineering market for more than ten years, in response to the owners’ demands for fire protection, heat preservation and sound insulation in home decoration, ROCKWOOL multifunction stone wool product was officially launched in early 2020, taking the lead in opening up the personal home decoration market. Through the cooperation with Qijia.com, ROCKWOOL has further expanded its channels in the field of personal home improvement and helped ROCKWOOL’s multifunction stone wool promotion channels sink to the level of specific home improvement users and decoration construction service providers. The Rockwool JD flagship store and the expanding city offline retail outlets will jointly form a complete online and offline promotion channel for ROCKWOOL home improvement solutions, and promote the ROCKWOOL multifunction stone wool series products in personal homes. The development of the decoration market will help more Chinese users build comfortable, healthy, energy-efficient and safe homes.